10/29/07 : another mysterious link is found...


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10/27/07 : Standing in the shower, thinking...

What I woke up thinking about today.
What I WANT to do is crawl inside my own head and just make music. I've begun work on a new NIN project and the door to the cave I will soon crawl in is open and beckoning, but these last few weeks I've had to be a businessman. On occasion I don't mind wearing that hat and becoming immersed in numbers and strategies and whatnot, but all I really want to do is make music.
Why have I been in business-mode lately? Glad you asked. See, the music business has imploded and nobody knows what to do. As an artist finally free from any obligations to a record company, I can do pretty much anything I want to - but what should that be?

How do you (in this order):
A. Be sure to place and keep yourself in a nurturing, creative space that inspires your art
B. Then determine how to present that to your audience in an appropriate fashion that's respectful to both you the artist AND them.
C. Ideally do that in a way where it makes financial sense.

I highly doubt whether the strategy Saul and I chose to release his new record will be a viable business model for the road ahead. We didn't do this as a "get rich quick" scheme. We did it because it felt (and feels) like the best way to get the most people to have the opportunity to hear what we consider to be an important record. It feels like the best approach as of October 2007 with the current set of circumstances in the "marketplace" (I hate that fucking word.) We did it because it kept the art PURE and it involved NO compromises regarding the content or the way it was presented to you. No iPod commercials, no ringtone giveaways, no billboards, no Best Buy exclusive content... and one could argue no exposure.
That's the problem. How do you get the word out to as many people as possible and maintain your integrity in the process?
We assumed that by releasing the record this way it would generate some press interest, and it has. We hope that people will be curious enough to download and listen to the record, and yes - we hope people will choose to pay for it.
I have to say I've been amazed at some lengthy conversations I've seen on fan BBs regarding the decision to pay or not. People who are interested enough to register and frequent boards dedicated to an artist's work really having to weigh out whether or not it's worth $5 for an hour of new music. Has music really and truly been devalued that much? $80 is a decision, $5 is not.

All of that aside, our secret weapon is the record itself. It is what it is and that's what people will be talking about long after the story of the business around it fades away.
Speaking of business... I'm done speaking (or thinking) about it for the day. I'm going to make some noise.

Good day,

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10/25/07 : a mysterious link appears...

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10/25/07 : NIGGYTARDUST!

The other half of what I was working on the whole time I was doing YEAR ZERO will soon be available. Head over to for details. Your support on this project would mean a lot to me. It's a weird time to be an artist and it sure would be nice to show the corporate assholes that seem to run everything that an audience CAN be treated with respect.
Regardless of the boring mechanics of how you GET the record, the only thing that really matters is the music and if I didn't believe in this completely I wouldn't have dedicated the time or be saying this to you right now.
Many times throughout the process of making this the phrase "I can't wait to blow people's minds with this" was heard. Check it out!

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The Inevitable Rise and Liberation of NiggyTardust!



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